The single place to see the channel strategy, the research behind it, and the work as it gets built. Everything here is live and updated as it develops.
The six content strategies for the channel, in full, from viral short-form formats to the Claude and Codex integration with Kai.
Open → LiveWho the channel is for, what Kapwing actually is, and the positioning the content leans into.
Open →The full presentation walking through the audit, the strategy, and the plan. In build, added here when ready.
In progressEvery short-form video about Kapwing on YouTube, ranked by views. The finding: the niche is wide open.
Open →Search demand for the latest AI video models, the keyword waves worth catching.
PlannedThe proven short and long-form formats worth recreating, refreshed as trends move.
PlannedWhat ships and when, across the six strategies. Starts once production is underway.
PlannedLong-form scripts and Shorts beats, written to the tone of voice.
PlannedTitle and thumbnail packages per video, the highest-leverage lever on the channel.
PlannedWatch time, retention, traffic sources, and what converts to Kapwing signups. Live the moment analytics access lands.
Awaiting accessColours, type, logo use, and the design system for everything on the channel.
Open → LiveHow the channel talks: in titles, descriptions, scripts, and captions.
Open → LiveThe edit language and overlay kit, so every video looks like it belongs to the channel.
Open → LiveThe living Kapwing mark as an on-screen co-host, speaking in Kai's voice. Press the number keys to hear the lines.
Open →